A better way to publish
Basikly is revolutionizing print production by making it faster, smarter, and more cost-effective.
Basikly is an innovative production solution that gives publishers the power to create next-generation print and digital replica products quicker and at significantly lower cost.
Created by Advance Local, a leading news and information media company, Basikly combines an easy-to-use web app with a plug-in for Adobe InDesign to build pages efficiently and with blazing speed without compromising on visual appeal.
Basikly grew out of a desire to remove the obstacles of big, cumbersome software and become faster and more relevant to an agile daily operation.
Designers, users, and engineers collaborated to automate most of the redundant and mechanical tasks involved in creating pages, allowing teams to increase productivity by as much as 600%.
Ease of use reduces formal training needs to a few hours, compared to big software that can take weeks to learn.
And because the package was built with fewer database restrictions, product development is both simplified and accelerated, making it easier to keep adding new features that constantly improve and expand the daily user experience.
“As business leaders, we knew we had to streamline publishing operations to meet challenging budget goals. But as designers, we didn’t want to compromise the readability, variety, and sophisticated look our users expect. We created Basikly to accomplish both objectives—to reduce costs and maintain a crisp-looking product every day.”
Tim Frank
Senior Director, Print Innovation
Advance Local
Basikly is intended to be as easy to use as Gmail. You can use the full features of InDesign, or you can let Basikly’s automation build pages for you.
Layout
Basikly’s template tool eliminates the need to draw boxes and enables anyone to make well-crafted, easy-to-read pages, while reducing design time by more than half.
Delivery to multiple publications
Automated page distribution makes it easy to share content between publications. Batches of pages can be published wherever you wish in a single step.
Placement and styling
The Basikly build command can automatically build and style complete pages in 45 seconds. Photos are automatically toned when stories are attached to pages.
Assembly
Assembler Automation eliminates the need to have separate pagination services for comics, puzzles, weather, and other mechanical pages.
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Simple · Intuitive · Customizable · Responsive · Secure ·
Basikly combines familiar, well-tested technology to deliver consistent results with no lag time.
Choose your own CMS
Use whatever platform you like to create content; Basikly isn’t tied to a proprietary front-end tool. Any content feeds can be set up to flow seamlessly into Basikly’s production environment.
Basikly app
The web app, which runs on Amazon Web Services and is backed up in multiple data centers, is where content is organized and prepared for publication.
Basikly plugin
The plugin allows the Basikly app to manage and build pages directly in InDesign, Adobe’s industry standard for print design.
No bandwidth lag
Basikly is structured so InDesign runs on local desktops for optimal responsiveness. Using Basikly’s instructions, the Adobe platform automatically builds articles, places ad layouts, and outputs finished pages.
Output queues
Basikly output is flexible enough to meet any format requirements. Send any number of pages at one time to print, digital, or both.
“Basikly has helped Advance Local produce printed newspapers and digital replicas with just 40 percent of the original staff without reducing the volume of products or pages. In fact, new digital-only sections have increased our overall volume by 1,500 pages per week—an increase entirely absorbed within the existing staff.”
John Hassell
Senior Vice President / Editorial Director
Advance Local
The Basikly
advantage
Basikly emerged as a response to the need for a more agile and efficient pagination solution within Advance Local, a group of 23 newspapers and magazines affiliated with Advance Publications.
Basikly is already integrated for seamless operations with Arc, the Washington Post’s content management platform, as well as the Associated Press and other content services. It can be adapted to connect with any other content management platform.
Guided by constant feedback from users, Basikly is active at 35 publications—including The Star-Ledger, The Oregonian, and the Tampa Bay Times—and has produced more than 500,000 pages. Advance Local is pleased to share Basikly’s full range of benefits with other companies producing print and replica publications.
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Basikly was created to combat the challenges of existing production software, recognizing that a lighter, smarter system translates to increased speed and efficiency.
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Basikly’s streamlined approach and automation have led to a remarkable 600% increase in productivity for the Advance Local page design team.
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Basikly is designed to be as intuitive as popular platforms like Gmail, reducing training time from multiple weeks to just a couple one-hour sessions.
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On every page, Basikly allows users to choose between InDesign’s full capabilities or to use automation that effortlessly builds pages or parts of pages.
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All InDesign tasks are executed seamlessly on individual laptops or workstations, delivering a crystal-clear display and eliminating bandwidth challenges.
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Because Basikly’s web app runs in the cloud, it is equally fast and efficient whether staff are working remotely, in an office, or dispersed across multiple time zones. You select the work environment that’s right for your team, and Basikly adapts to support it.
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Basikly values user feedback. Since its launch in 2019, insights from working designers and editors have been the driving force behind its continuous improvement.
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Prioritizing data safety, Basikly runs in multiple Amazon Web Services regions and undergoes rigorous security testing, ensuring data integrity and enabling quick recovery in the event of internet outages.
The company behind Basikly
Learn about Advance Local, its parent company, and the decades of experience that went into crafting the sleekest, most efficient software possible.
